![]() So “on-premise” sales are on the rise…but do you see them recovering to pre-2020 levels?Īccording to the latest Nielsen CGA On-Premise survey, people have continued to frequent bars and restaurants through the summer, and 64% are excited to visit them in the future. Obviously, there’s been a return to bars. ![]() This is a level of knowledge we haven’t seen before and it’s very exciting to see newer drinkers choosing niche cocktails (like a Paper Plane) over simpler spirit and mixer drinks. Home mixology and social media are both factors in the sudden interest we’re seeing in more complex cocktails, with today’s drinkers coming back into bars with really specific requests, ordering unusually challenging drinks with specific brands and even specific ratios. But we’re now seeing people make that jump much more quickly, moving into cocktails right away. Historically people have built up their cocktail knowledge over time, going from a beer to simple mixed drinks (with known brands like Bacardi and cola) to eventually graduating to drinks like Daiquiris and Old-Fashioneds. We’re also observing a seismic shift in the complexity of cocktails in consumers’ repertoire and evolving bar orders. The data reflects this with a recent Nielsen CGA On-Premise Survey showing that 22% of consumers say they are now choosing a higher quality of drinks when they go out. People are looking to make up for missed moments and they’re choosing more premium spirits and quality ingredients for their cocktail and food choices when they celebrate special occasions and indulge in these moments that matter. Jacob Briars: It’s been wonderful to watch as people have gone back to bars and restaurants in full swing, with no signs of a slowdown from the initial momentum of the on-premise reopening. What’s been the biggest surprise in the booze industry so far? InsideHook: We’re over halfway through the year. Not surprisingly, he’s bullish on the future, especially when it comes to tequila, non-alcoholic beverages and our return to bars. Given that we’re two-thirds through 2022, I reached out to Bacardi’s Global Advocacy Director, Jacob Briars, to get some clarity on the current state of the booze industry. It’s possible that some of these negative patterns are fleeting and simply related to the economy - in a recent survey by Drizly, 31% of the drinks delivery service’s users said inflation had affected their alcohol purchasing patterns, though given that gas prices were the main cause of concern from these customers, those patterns may change as gas prices continue to dip.īacardi releases a Trends Report at the beginning of each year (along with trend forecasters The Future Lab) that predicts where the drinks industry is headed. Direct-to-consumer wine sales “ slowed noticeably.” And in the UK, trends show younger (potential) drinkers embracing a teetotal lifestyle, prompting Vice to suggest alcohol “ has lost its cool.” ![]() The promising direct-to-consumer, low-ABV booze brand Haus lost its funding. Craft breweries seemed to have more closures than usual, and total beer volume sales and dollars were noticeably down. Given that most boozy forecasts at the beginning of 2022 were filled with endless optimism, the news and statistics of the last few months of summer have been somewhat sobering. While the party is far from over, the last few months have seen the booze industry hit some surprising obstacles.
0 Comments
Leave a Reply. |
Details
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |